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Fabricate it till you articulate it.

The role of metaphor in design, culture, and the architecture of the human experience.

Bulbs go on ceilings, pavements go down the sides of roads, calendars are made up of 365 equally sized squares. These are all constructions we live within, ideas we have designed over the centuries — mere perspectives, in other words; solidified interpretations, if you will. Interpretations of reality so deeply written into our experience of the world that we do not question them — they are integral, they are convenient, they are natural. Which begs the question: Why, exactly? Some might hastily make a case for these designs built on how they “do their job well”: a bulb does its…


Understanding the art of the designer through the lens of typeface choices.

Take a look at these two different expressions of the same idea, the idea of ‘a’:


Your responsibilities to humanity, culture, and the future.

You are a visionary, a social servant, a mediator, a gatekeeper of a better future. Through your craft, you unite the humanities and the sciences, the logical and the emotional, the beautiful and the useful, the experience and the human. The possible and the impossible. The flip side of this coin is often forgotten — the responsibility that comes along with this power, and that’s what the focus of this essay is: your responsibilities as a designer — to humanity, to society, to culture, and to the community. …


Your responsibilities to humanity, culture, and the future.

These are a few central excerpts and ideas from my essay titled “Dear Designer,” published in UX Planet on 14 July, 2020. Click here to read the entire essay.

You are a visionary, a social servant, a mediator, a gatekeeper of a better future. Through your craft, you unite the humanities and the sciences, the logical and the emotional, the beautiful and the useful, the experience and the human. The possible and the impossible. The flip side of this coin is often forgotten — the responsibility that comes along with this power, and that’s what the focus of this essay…


Learn how to perfectly translate your website designs to mobile app designs and vice versa from a case study of medium.com.

Source

Web services with a corresponding mobile app and mobile apps with a corresponding website have been becoming exceedingly common. The biggest apps: Twitter, Facebook, YouTube, Instagram, etc. — they all exist on both platforms: web as well as mobile (native apps). Even apps like WhatsApp and Shazam have corresponding websites just to provide a link to download the mobile app.


What we can learn about design strategies from the widespread success of the Qwerty keyboard design.

Photo by Julie Johnson on Unsplash

One thing all designers are taught is that our goal as designers is to provide the most usable and appropriate solution to a problem that our users face. We tend to believe that if our proposed design solution is better than the existing solution to any problem, it will be readily accepted and widely adopted. In this article, I am going to analyse why one product has been dramatically more successful than its competitors despite being an inferior solution.

Keyboards as you know them have been around since as early as 1868. The “QWERTY” keyboard was invented for typewriters by…


A comprehensive review & analysis of the UX design in India’s favourite online wallet app.

Paytm has become something of a phenomenon in India. With a catchy name and very recognisable brand identity, Paytm has become one of the most used and accepted phone-based services across the country in the past 9 years, garnering a user base of over 200 million people.

In this review, I will go through the entire Paytm experience and try to summarise what contributes to a good experience and what doesn’t.

Disclaimer: This review is entirely from a UX standpoint. This should in no way be mistaken for a service review.

In this review, I go in-depth with some of…


What makes the iOS experience so great and how we can learn from it.

Photo by Medhat Dawoud on Unsplash

There are many great things about the iOS user experience that contribute to its incredible success. From its minimalistic fashion to its fluidity to its spatial consistency, iOS demonstrates simplicity and sophistication in every part of its software, producing an extraordinarily rich experience for its billion-plus users around the world. In this review, I am going to try to show you what makes the iOS experience so great by covering the fundamentals of UX design.

Intuition & Consistency

If there is one word we can use to summarise UX design, it is intuition. I believe that the best designs are those which can…

jay sethi

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